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Operating Data

Alphabet Inc.

Alphabet Inc. (GOOG)

Technology

Year
A/P
2014
Actual
2015
Actual
2016
Actual
2017
Actual
2018
Actual
2019
Projected
2020
Projected
2021
Projected
2022
Projected
2023
Projected
Revenue 66,001.0074,990.3490,273.37110,855.69136,818.10164,263.81197,215.13236,776.48284,273.85341,299.18
Revenue (%)
EBITDA 22,341.3424,424.3529,862.4333,057.1735,353.8050,971.0661,195.8573,471.7488,210.17105,905.14
EBITDA (%)
EBIT 17,364.8619,362.5023,714.8126,139.7726,323.8039,817.5547,804.9557,394.6268,907.9882,730.92
EBIT (%)
Depreciation 4,976.485,061.856,147.626,917.409,029.9911,153.5113,390.9116,077.1219,302.1923,174.21
Depreciation (%)




EBIT (Operating profit)(Operating income)(Operating earning) = GROSS MARGIN (REVENUE - COGS) - OPERATING EXPENSES (R&D, RENT)
EBIT = (1*) (2*) -> operating process (leverage -> interest -> EBT -> tax -> net Income)
EBITDA = GROSS MARGIN (REVENUE - COGS) - OPERATING EXPENSES (R&D, RENT) + Depreciation + amortization
EBITA = (1*) (2*) (3*) (4*) company's CURRENT operating profitability (i.e., how much profit it makes with its present assets and its operations on the products it produces and sells, as well as providing a proxy for cash flow) -> performance of a company
(1*) discounting the effects of interest payments from different forms of financing (by ignoring interest payments),
(2*) political jurisdictions (by ignoring tax), collections of assets (by ignoring depreciation of assets), and different takeover histories (by ignoring amortization often stemming from goodwill)
(3*) collections of assets (by ignoring depreciation of assets)
(4*) different takeover histories (by ignoring amortization often stemming from goodwill)