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Operating Data

GoPro Inc.

GoPro Inc. (GPRO)

Technology

Year
A/P
2013
Actual
2014
Actual
2015
Actual
2016
Actual
2017
Actual
2018
Actual
2019
Projected
2020
Projected
2021
Projected
2022
Projected
2023
Projected
Revenue 985.741,394.231,619.951,185.481,179.791,148.411,211.911,278.931,349.661,424.291,503.06
Revenue (%)
EBITDA 103.40198.9683.10-330.51-121.28-53.98-26.18-27.62-29.15-30.76-32.47
EBITDA (%)
EBIT 91.38180.9754.11-372.12-162.81-89.00-55.26-58.32-61.54-64.95-68.54
EBIT (%)
Depreciation 12.0317.9929.0041.6141.5335.0329.0930.6932.3934.1836.07
Depreciation (%)




EBIT (Operating profit)(Operating income)(Operating earning) = GROSS MARGIN (REVENUE - COGS) - OPERATING EXPENSES (R&D, RENT)
EBIT = (1*) (2*) -> operating process (leverage -> interest -> EBT -> tax -> net Income)
EBITDA = GROSS MARGIN (REVENUE - COGS) - OPERATING EXPENSES (R&D, RENT) + Depreciation + amortization
EBITA = (1*) (2*) (3*) (4*) company's CURRENT operating profitability (i.e., how much profit it makes with its present assets and its operations on the products it produces and sells, as well as providing a proxy for cash flow) -> performance of a company
(1*) discounting the effects of interest payments from different forms of financing (by ignoring interest payments),
(2*) political jurisdictions (by ignoring tax), collections of assets (by ignoring depreciation of assets), and different takeover histories (by ignoring amortization often stemming from goodwill)
(3*) collections of assets (by ignoring depreciation of assets)
(4*) different takeover histories (by ignoring amortization often stemming from goodwill)